Backstage with Marangoni London Talent

February 25, 2025

Photo: Raffaella Bichiri

Fida Worldwide Invites Istituto Marangoni Students Backstage at London Fashion Week’s Fashion Scout

Fida Worldwide, a leading platform in fashion illustration and creative arts, recently gave Istituto Marangoni students a unique opportunity to experience London Fashion Week from an insider’s perspective. As part of Fashion Scout, one of the most prestigious showcases for emerging talent during the event, students from Istituto Marangoni were invited backstage, gaining firsthand insight into the fast-paced and dynamic world of high-fashion.

Fashion Scout, known for discovering and nurturing new designers, offers a platform for groundbreaking collections to be showcased. The partnership with Fida Worldwide aligns with their shared goal of fostering creativity and offering students the opportunity to work alongside top industry professionals, giving them an immersive experience that transcends classroom learning.

Photo: Mara Popa

From witnessing the intricate process of styling models to understanding the coordination that goes into runway presentations, the students had an invaluable chance to observe the artistic and logistical elements that make up a fashion show. For aspiring designers, stylists, and illustrators, being in the heart of this environment provided inspiration and practical insights, empowering them as they prepare for their future careers in fashion.

Photo: Mara Popa

This backstage access was not only a glimpse into the high-stakes atmosphere of London Fashion Week but also a tangible step toward engaging with the fashion industry’s professional standards, making it an unforgettable experience for the next generation of fashion creatives.

Fida Worldwide Engages Visual Design and Master Creative Direction Students to Capture Fashion Scout Crowd

As part of their collaboration with Istituto Marangoni at London Fashion Week’s Fashion Scout, Fida Worldwide extended a special challenge to Visual Design and Master Creative Direction students. Tasked with capturing the essence of the Fashion Scout crowd, students were encouraged to explore their creative talents through photography and drawing, documenting the unique energy and style that filled the event.

Photo: Mara Popa

The initiative aimed to sharpen the students' observational skills and allow them to express their personal artistic vision. Students captured a diverse range of moments, from stylish attendees and the chaotic backstage scenes to the mood and atmosphere of Fashion Scout’s innovative runway shows. Through photography, they immortalised the spontaneous interactions and eclectic fashion choices of guests, while their illustrations brought to life the fluidity and movement of people within the space.

Photo: Mara Popa

This hands-on project aligned perfectly with their educational goals, offering a real-world opportunity to experiment with creative techniques in a vibrant setting. By encouraging students to explore both mediums - photos and drawings - Fida Worldwide fostered an appreciation for different forms of expression, while also developing their ability to interpret and reflect the unique culture of London Fashion Week.

The initiative not only allowed students to enhance their creative portfolios but also gave them a fresh perspective on capturing the intersection of art, fashion, and crowd dynamics, offering a deeper understanding of how visual storytelling is intertwined with the fashion world.