Fida© is a globally renowned platform recognising a wide range of talent in the fields of fashion illustration, art, digital image making, moving image and commercial illustration, through awards, exhibitions, books, membership, collaborations and partnerships.
Our goal is to offer artists opportunities to be showcased globally: assisting professionals to be seen and enabling rising stars to fast-forward their journey into the creative world.
The Fida membership and the Fidarts education programme, enable artists to build on their skill set, while creating industry-ready portfolios, to reach diverse audiences, agencies and commissioners.
Fida’s collaboration with www.LiveEventsArtist.com will provide artists with an additional space to promote themselves for live event work. This partnership signifies Fida's unwavering commitment to nurturing and amplifying the voices of artists worldwide.
Fida creates immersive and experiential experiences, from exhibitions in New York to virtual reality experiences at the V&A. Fida also has links to higher education institutes, such as Conde Nast College of Fashion, FIT, Istituto Marangoni, where knowledge is shared.
Fida has been named Official Fashion Art Partner with Fashion Scout, London Fashion Week, and has partnered with some of the best brands and creatives:
Alberta Ferretti
Bulgari
Casa Del Manzoni
Celine Dion
Dundas World
Fashion Institute of Technology NYC
Fashion Scout
Halston
Istituto Marangoni
Lacoste
PfefferSal
RODO
The National Arts Club New York
Founder
Fida was founded by Patrick Morgan, who gained his Masters in Art and Communication at the prestigious, Royal College of Art. His career has involved designing for the likes of Tom Ford and Christian Dior, as well as creating artworks for Yves Saint Laurent, Chanel, Fendi and many more luxury brands.
Patrick has worked as a visiting lecturer for over a decade at the renowned Istituto Marangoni, Milan, London and Paris. Passing on knowledge to new talent, mentoring and teaching students how to navigate the commercial world of fashion and art.
Feedback about Fida
"Collaborating with Fida for my Fall Winter 2021 fashion show was very exciting. At a time when we were forced to unveil our collections behind closed doors and deprived of the human warmth that makes our work special, interacting with these artists meant that a precious moment was created, even if at a distance." Alberta Ferretti - CEO
"I am so happy to have been asked to participate in this year's FIDA competition. I have always believed in the art form known as illustration. Despite the fact that the world is so engaged in technology, for my money, nothing beats the artistry, elegance, and beauty of illustration. In recent years, because of the ongoing emphasis on technology, illustration may have been overshadowed, but thanks to the ongoing efforts of FIDA and it's support of the art of illustration and young illustrators worldwide." Jeffrey Banks - FIDA Judge & CFDA Award Winner
"The Nando and Elsa Peretti Foundation, guided by Elsa’s spirit, is proud to support the With Love Halston Foundation's commitment in providing fashion students with the encouragement they need to create and thrive. Just like Halston did back then, transferring his enthusiasm and discipline to Elsa at the beginning of her career as a jewellery designer. Congratulations to the talented students, graduates, amateurs and professionals, members of FIDA, for paying homage to Elsa, through their works of art, each embodying in a very personal and unique way her trailblazing vision." Nando & Elsa Peretti Foundation
"Fida just hosted my first ever proper solo exhibition! It’s been incredible. I have had such great feedback from people as the exhibition looked so professional and I really think it has helped to reposition me.
Patrick and Diane did a lot of the work that if left to me, would have resulted in a weaker outcome. They helped me craft an artist statement, helped select the works and fine tuned the artworks so that they worked seamlessly in the space and worked well at large scale.
I sold 5 paintings and 3 prints and received 2 commissions as a result of the exhibition. But for me, most importantly, it gave me a reason to reach out to my contacts, interior designers and interior stores and present my work.
I’d really recommend working with Patrick and Diane/FIDA on an exhibition for your work. It’s been an incredible experience and one that I hope to repeat!"
Sarah Darby - Fashion Illustrator
"A Fida membership offers you lots of opportunities to be seen by the industry." Ragna von Negelein - Fashion Illustrator
Fashion United x Milan Fashion Week
https://fashionunited.uk/news/fashion/fashion-illustration-and-luxury-italian-craftsmanship-merge-in-fida-s-rodisegno-prize/2022100365483
Conde Nast x Fida
https://fashionunited.uk/news/fashion/fida-awards-22-ceremony-recognizes-the-best-in-contemporary-fashion-illustration/2022112866447
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