Anastasiia Vinokurova illustrates Loewe Fall/Winter 2025
Fashion illustrator, Anastasiia Vinokurova, illustrates the Loewe’s Fall/Winter 2025 collection - the final showcase under the creative direction of Jonathan Anderson.
Anastasiia Vinokurova’s work is characterised by evocative, intricate illustrations, with a delicate interplay of colour and form that captures the essence of contemporary fashion. Her ability to translate complex designs into compelling visual narratives has earned her a dedicated following - an artistic sensibility that aligns seamlessly with Jonathan Anderson’s transformative vision at Loewe. Over his decade-long tenure, Anderson melded traditional craftsmanship with avant-garde design, propelling the Spanish luxury house to new heights. His innovative approach introduced iconic pieces like the Puzzle bag and fostered collaborations that bridged fashion with various art forms. Now, as he bids farewell, his departure marks the end of a significant era for Loewe.
The Loewe Fall/Winter 2025 collection stands as a reflection of Anderson's influence, encapsulating his signature motifs and creative ethos. Presented as a "scrapbook," the collection weaves together past and present, craftsmanship and artistic expression. Notably, it features collaborations with the Josef & Anni Albers Foundation, integrating mid-century modernist art into Loewe's iconic designs. The collection was unveiled in the historic Hôtel de Maisons, transformed into an immersive exhibition showcasing the brand's artistic universe.
Vinokurova's illustrations of this collection capture the intricate details and conceptual depth of Anderson's designs, offering audiences a unique lens through which to experience the garments. Her work not only complements the collection's aesthetic but also enriches the narrative, bridging the tactile world of fashion with the visual allure of illustration.
As Anderson bids farewell to Loewe, the brand welcomes Jack McCollough and Lazaro Hernandez of Proenza Schouler as the new creative directors. Their appointment heralds a fresh direction for the house, promising to infuse Loewe's rich heritage with their innovative design sensibilities.
See more of Anastasiia Vinokurova:
https://www.instagram.com/vinokurova_ill/?hl=en
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