Fida x Jeetinder - LIVE Industry Project Experience and Prize

Introducing the Fida x Jeetinder illustration and artist Prize, a collaboration between shoe designer Jeetinder and fida, an art prize for shoe illustrations. Bring your artistic talent to life and show the world your creativity!

Apply now to be part of this unique educational experience, free for FIDA exclusive members 

Jeetinder has always taken inspiration from his roots in India and fused it with modern designs to create a fresh and bold aesthetic of design. Jeetinder Sandhu has presented his collections in London, Paris, Berlin, Florence and Mumbai. He is known for creating unique and contemporary mens and unisex shoes. Jeetinder Sandhu also does completely customised shoes for his clients worldwide.

Entry Options:

1: Experience

Time line:

(Meetings all LIVE via zoom and will be recorded to watch in your own time.)

01.05. 2023 - 2pm - 4pm UK - Briefing with Creative Director Jeetinder discussing the brands design philosophy

11.05.2023 - 2pm - 4pm UK - Initial sketches and Proof of Concept/designs reviewed with FIDA. 

26.05.2023 - 2pm - 4pm - Final review of artworks and video work

09.06.2023 - Final Hand in of artwork to be reviewed by CEO Jeetinder

2: Prize

Enter Artwork to the Jeetinder Prize only

Brief:

To create an illustrated series of desirable fashion artworks, capturing the essence of the shoes. 

(Look Books, Videos and photos will be supplied for reference.)

Think about the style and vision of the designer who mixes both tailoring and colour to his designs. The product is intelligently playful, worn by artists, designers, creative tastemakers and visionaries. 

4 - 6 illustrations - portrait and landscape variations

2 x animated reels for social media 

2 x work in progress videos

Deadline June 09.06.2023

11.59pm GMT UK

Promotional Opportunity and Prize Winning Artists 

3 winning artists will each receive a handmade pair of shoes, plus a free Fida portfolio membership worth £150. The 3 winners will speak live with Jeetinder, at a later date, via zoom once the selected artists have been announced. 

The works will be shared via both Fida Worldwide platforms and Jeetinder social media channels.

https://www.jeetindersandhu.com/